THE GOODY BAR
✦
Shopify tracking report
Candy-colour dashboard
THE GOODY BAR · SHOPIFY MEASUREMENT

Sweeten your tracking signal

Eight-week parallel run · Shopify orders reconciled against GA4 and Google Ads

The Goody Bar is an anonymised store name. Eight-week parallel run, GBP, platform-reported attribution.
Weeks 1–8 · 1 May–25 June · GBP
Shopify orders
4,280
Source of truth for completed orders
Qualified server purchases
4,225
98.7% of Shopify order count after filtering
More purchases observed
+12.1%
Compared with client-side GA4
Google Ads conversions
1,124
£875k attributed revenue · +12.4% conversions

Purchase events by week

Qualified purchases in the parallel GA4 properties

Client-sideServer-side
Weekly purchase event comparisonQualified purchase event totals by week for client-side and server-side GA4.
+457 qualified purchase events after bot and invalid-event filtering.

Google Ads purchase comparison

Platform-reported conversions during the same run

Google Ads conversion comparisonClient-side and qualified server-side conversion counts.
+12.4% reported conversions. This is a measurement difference, not proof of incremental sales.

Reconciliation summary

Totals for selected period; server-side count shown after invalid-event filtering.

MeasureClient-sideServer-sideDifference

GA4 purchase counts are compared with Shopify’s completed order count. Google Ads attribution uses each setup’s reported conversion and revenue totals.

Purchase events by channel · full eight-week period

ChannelShopify ordersClient-sideServer-sideGap to Shopify
Google Ads1,1801,0001,12456
Paid social70060067525
Organic & direct1,7601,5501,72535
Other640618701−61
Total4,2803,7684,22555

Implementation checks

Controls to validate before any cutover

  • ✓
    Duplicate GTM load
    Stape app and legacy theme snippet inventoried; duplicate load removed.
    Resolved
  • ✓
    Google & YouTube app overlap
    Independent purchase send disabled for the parallel comparison.
    Resolved
  • ✓
    Meta event deduplication
    Browser and CAPI events share an event_id.
    Aligned
  • ✓
    Checkout attribution fields
    gclid present on 94.0% of eligible purchases; real page path on 98.7%.
    Measured
  • !
    Safari returning visitors
    Same-origin routing requirement documented for this store setup.
    Review
Raw server events
4,255
Filtered suspected bot/invalid
30